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Im Now Majority in Nyhedsavisen
Wow I feel lucky – I took over controle of the paper with the management and some of my most admired Danish online entrepanuers (www.freeway.dk – lots of people dont know them – but when you say Dating.dk, Arto.dk, Trendsales.dk, DKBN.dk – everyone knows – they are by far the biggest danish online media company – AND MOST PROFITABLE).
So my trip to Iceland in the weekend was very good ;) – I admire those Baugur guys SO MUCH (had NOTHING 17years ago – and now own 10.000 reatails stores around the world – and take risk!!). They have the BIG balls (sorry Thordis) and they are no bullshit – unlike many of the old money I meet. I have talked to 10-15 old money investors who had given me a note during the last year that they wanted in – but they all had this – “uhh its dangerous…” – Well thats TRUE!!
RISK = RETURN.
(and luck and timing is everything)
As 14y old – I had a paperround with Anders Laursen and saved money for new handball shoes – got up at 5am – and had amasing summermornings singing/screaming silly lovesongs over the fields – and insanely shitty cold depressing winther mornings – so its weird now to be kind of head of 800 paperround guys (and YES its was insanely dificult to make the distribution work – and we have had 2500 people trough the machinery the last 15months – imagine just the sallery paperwork…). But our paperrond guys are KEY to this investment – going to +300.000 homes every morning in selected districts – its a killer (let me know if you want us to bring a leaflet or something interesting with the paper – parfume sample, bio chessnuts or whatver.. ;) – We are in business to make PROFIT – just to let you know…
We are bringing out a REAL PAPER – (not just a writeoff from the Reuters newsfeed) – done by real top dog journalists – and again backed up by a hardcore sales team. and Yes – its a business doing more revenue then I would ever have expected to see pr day – AND USING LOTS OF CASH – but then again – here in Denmark we dont buy our houses in cash – its normally 20-30year loans – and if you do that same math you probobly see where Im going… 15month to become the second most read paper – even most read in the 3 largest cities – and not only traveling youth (like Metro) also THE KEY DESICION MAKERS OF THIS WORLD: Female, Mothers and Housewifes – where we have the BY FAR best reader numbers. I could go on – Im fired up ;)…
But the fact is that this business is booming and with BIG FOCUS ON DELIVERING A PERFECT – STATE OF THE ART – SECOND TO NONE PRODUCT TO ADVERTISERS – we will make a good business. NOTE: If you know a guy in a MEDIA AGENCY – please tell him my number ;) – they are the key (and our board will reflect that) – and they have already started booking campains in the paper (but not enough) – and we will do a lot to prove that we are not JUST A FREE TRAFIC PAPER (Metro style) – but a QUALITY PAPER and DISTIBUTION SERVICE (not just a old folks subscrition journal, 250y old ;) – Why ?
(in my humble opinion – TV and Subscribtion papers are getting even more unpopulair then even Gorge Bush).
Dear Valued reader – sorry to write such a long post – but today is a bit special – and Im got darn nervous about all the media attention (not the business – since Svenn and Morten (and the new board) are pure, smart, humble hardworkers – with sports mentatlity (and all so fucking slim – makes me look even more choppy ;) (narcicist I am) – and they will be figthing this no matter what will hit us – and I just provide a bit of cash, a little netwok and a couple of IDEAS. Cant wait…
My Danish Press Release
København 17.01.2008
Morten Lund overtager aktiemajoriteten i Nyhedsavisen
”Jeg føler mig meget heldig over at have fået chancen for at stå i spidsen for Nyhedsavisen. Jeg har hele tiden troet på ideen bag Nyhedsavisen, og har på nærmeste hold fulgt avisens udvikling. Den blev dømt ude og færdig allerede inden den var på gaden, men i dag er Nyhedsavisen et trin fra at blive Danmarks mest læste avis. Men det er ikke kun læserne, der har taget godt imod avisen, måned for måned er annonceindtægterne steget og de stiger nu markant, og distributionen af avisen fungerer upåklageligt.
Så Nyhedsavisen er kommet for at blive. Nu gælder det om at bringe avisen det afgørende skridt videre, og det vil jeg gøre i samarbejde med de nuværende investorer – som jeg beundrer for deres vilje og evne til at tænke nyt – og en række nye partnere – Freeway og ledelsesgruppen på Nyhedsavisen som selv har puttet penge i. Næste skridt bliver præsentationen af en strategiplan for udviklingen af Nyhedsavisen i de kommende år.
Jeg er vild med at flere igen læser aviser, og den udvikling tror jeg vil fortsætte. Men hvorfor skal det koste penge at læse en avis? Jeg har været med til at ændre tankegangen i en række andre brancher og glæder mig nu til for alvor at være med i udviklingen af Nyhedsavisen.”
Freeway er Danmarks førende virksomhed indenfor online medier og ejer og driver blandt andet dating.dk, arto.dk og denmarkbynight.dk.
Ledelsesgruppen på Nyhedsavisen består af administrerende direktør Svenn Dam, chefredaktør David Trads, salgsdirektør Morten Nissen og CFO Lars Lindstrøm
Morten Lund er dansk iværksætter. Han har i dag investeringer i mere end 85 selskaber verden over. Blandt andre den kinesiske browser Maxthon med 100 millioner downloads, Orolix, der er Brasiliens hurtigst voksende online-virksomhed og Zecco.com, der er en amerikansk gebyrfri online børshandel.
Morten Lund er tillige medlem af tidligere præsident Bill Clintons Global Initiative, CGI.
Yderligere information:
Fay Helene Mogensen
+4522118596
Press release from Baugur
(the majority owner until yesterday)
Morten Lund buys 51 per centstake in Dagsbrun
Morten Lund is pleased to announce he has acquired a 51 per cent stake in Dagsbrun Media, which owns the Danish newspaper Nyhedsavisen, from Baugur Group, the Icelandic investment firm.
Under the deal, Mr Lund is upping is stake and injecting working capital.
The move comes 15 months after Baugur controlled Dagsbrun launched Nyhedsavisen and comes after the free news paper has made impressive progress in terms of distribution, readership and advertising revenues. Within 12 months of its launch in October 2006, it over took the established paid-for titles and rival free sheets to become the most read daily newspaper in Denmark. It is on course to break even in November this year.
Since launch, sales growth and advertising revenues have risen in line with targets month on month and in the past quarter targets have been broken, enabling the team to make up some of the ground lost to delays before publication began.
Mr Lund said: “This is an exciting opportunity. Media across the world is undergoing a revolution and Nyhedsavisen is part of that. People said a free sheet in Denmark wouldn’t work, and ours has. Now we have proved that we will take it on to the next phase.”
Thordis Sigurdardottir, Baugur managing director of media, said: “It was always our intention to bring in new investors and now is the right time. Morten has been in from the start and although we had approaches from a number of potential investors we believe he is the best person to take control. We look forward to working with him to take Nyhedsavisen to the next level..”
She added that Baugur would remain a substantial shareholder and continue to be represented on the Dagsbrun board.
Nyhedsavisen
I love this project – and yesterday the sales broke all records – 6th day in a row. WOW. Time is now :)
The Newspaper Deal

Im involved in one of the most aggressive and innovative companies in the newspaper industry: Nyhedsavisen is – a free paper delivered to the home – and in 16months it has become the second most read paper in Denmark. Off course the other papers are not very found of the idea – and I predict that some will fall – but today the most “hurted” paper had a sober article about the state of the business (in Danish sorry)- urg its hurting to have FREE PAPERS and FREE ONLINE NEWS ALL OVER.
Zyb is booming – and has jobs
PR Manager London
Be a founding member of our London Office, that opens up in the beginning of the new year. Are you an innovative, dynamic and results-oriented PR Manager, with a track-record of having successfully developed “stand out” PR campaigns and an online buzz around a consumer brand!? You will have full responsibility for ZYB’s on- and offline PR activity, including managing agency relationships, and the opportunity to influence the development of ZYB UK beyond your responsibilities.
Information Architect
Is Product Information Architecture and User Experience the best thing that ever happened to you, then here’s a job that will make you smile. You will be leading the definition and implementation of core parts of the ZYB service together with some of the best people in the business. The position requires experience defining the perfect online information architecture and user experience, preferably on multi-platform interfaces.
Interaction Designer
Are you passionate about optimising the user experience!? We are looking for an experienced Interaction Designer to join our team, focusing on ensuring consistency and usability across multi-platform ZYB interfaces. You will be planning and designing the interaction throughout the site and on different mobile platforms and you will lead the definition and design of key new functionality. You possess an entrepreneurial spirit and you want to participate in the definition of a future mobile killer app.
Hyper Smart, Second To None Entrepanuer, #1 Rich and Now Self Ironic Twist
Bye CEO Gates – amasing what you have done. Love this video.
Hello Gates – cant wait to see this ultra competitive beast in Philantrophy
Hack of The Year
Onion thing is fun – but this one made really made me think
Dubai & Me & Tariq Shaikh

I here to meet with my fantastic partner Tariq Shaikh. He is one of my very most smart and interesting partners – and his for the last 14months been setting up a very special private equity company – something I cant really go deeper into – but you can see on the website and beneath. Its a really REALY big idea – and very hard for my micro patience – but I cant wait until we can tell more…
“RHT Partners is a private equity firm that brings together top calibre investment management professionals, entrepreneurs and prominent financial backers from Europe, the Middle East and the US in a firm dedicated to creating value through carefully considered investments in selected industry sectors. RHT’s values are grounded in high ethics and its investment decisions focussed on generating industry leading returns.”
I have spend most of my time with Tariq – and he also introduced me to some of the real Dubai natives (whom you NEVER MEET) – and I must say I have been extremely positivly impressed and suprsed how much energy and power and vision – there is behind this GROWTH EMPIRES PEOPLE!
Dubai – FOR KIDS

DUBAI: I really like this place he weather this time a year is PERFECT FOR (choppy) ME – and specially this Wild Water Wadi a place worth spending a day. Everything is made with kids in mind – and I mus say that Im impressed. Im also very impressed with the developement in my partsnership here (more in next post.)
Mind Catching Ad

Im just a slaes guy – who loves cheap (smart) ways to get lots of attention – and here is one more of the ads that I really like. Try to show it to a kid – and he/she will refresh for hours…
Its not original – but what the heck – when the #1 Danish advertising agency can do 15mio$ profit from producing the same ad in different skins for 20 years ;)
Dubai

Have been in ubai for 2hours – its so crazy here – no end to how fast things move. Was here 4 years ago – and now I cant recognise anything but the swanky Burj ;)
Also I have got the BLOCKED site while using Gmail – wow – thats a bit hard..
Alternative is BIG
Books in this categori sells 9mio copies n the us – its becomming a mainstream niche – and its pretty interesting – but a it too religious to me.
Think about it
Dunno if it really good or just emotionally spot on…(Via Kenneth Madsen on Facebook)
Linus 5 years old

Linus will be 5 years old tomorrow. I cant believe it – the years.
and a fine picture of Hlin

A Dream Play – by Strindberg

I went to the theater in Copenhagen yesterday (and normally Im no culturally on on) – but wow – that was sensationel. WOW.
The Future – who the fuck can predict?

I love recession! And all turbulence in the financial markets is great fun to look at for at man with NO PUBLIC STOCK. I see people on TV with stress spots in they faces and the pain from wearing tie seems to be reverse incresing with the stocks. But hey – these supersmart analysts are just hired to speak mumbo jumbo – and have no clue about whats happening behind the scenes in the real world (think Enron)… Im only afraid of my mothers sisters money – she is a hiardresser (did well – worked insanely hard with her fingers in other peoples hair for 40 years – and become a millionaire just from owning a house) – I realy hope that her local bank did not get her into the “Stocks Makes You Instant Rich – and we can lend you to speculate – and make money from the fees”…
Dear ALL BANKS
– you never helped me – and thats my big luck – since you cant call the dept that I dont have (hopefully Janus, Draper, M and others won’t). But I really wish you a happy and fresh new year. And hope that things are not too dark. In my world – all the 88 start ups – all look good (well a couple are strugling and might die – but thats suposed to be 75%). The sun is just rising in the horison – specially in Financial services, ecommerce, India, Brazil nd China.
Love to all. And remember that science is now starting to claim that Human Happiness is highest when we dont really know what we do (no wonder im a happy camper). So enjoy if you are also on that team. I am – and I cant stop.
Happy Holyday

I must admit hat I love this part of the year – specialy when it can be done in moderate dosis….
All the best to You dear valued reader!!
Zecco – Now -> Shared Investing

Zecco has launched a really cool version for sharing investment strategies and ideas – REALLY FUCKING COOL.
Zecco is – our amazing online commission free stock trading platform – led by the AMAZING DUTCH TEAM.
Gary Snoman Lost It ?

I have been in love with this joke – and all the irony and the spot on selfironic jokes about the ventures business.. But darn – Gary lost it this year ;( – or maybe there is just no more to say…
See this Christmas episode
Rushkoff
If u – like me – have trouble understanding the Subprime Crises – Rushkoff carves it out here
I meet this guys at Reboot 1999 – and never forgot about him. Follow his blog
Russia With Drive

I have been trying to do business in Russia or a long time – and I have not been succesfull. Im so chicken (scared) that I did not dare to go there 7years ago when the REAL BIG OPPERTUNIES.
But now – it look like we are going in…. :) – to be continued.