Im involved in one of the most aggressive and innovative companies in the newspaper industry: Nyhedsavisen is – a free paper delivered to the home – and in 16months it has become the second most read paper in Denmark. Off course the other papers are not very found of the idea – and I predict that some will fall – but today the most “hurted” paper had a sober article about the state of the business (in Danish sorry)- urg its hurting to have FREE PAPERS and FREE ONLINE NEWS ALL OVER.