Its always fun to go up against the bigies:

Brokerage Wars

Zecco Has A Hard Road Ahead

Stock Trading Goes Free

Gonna Party Like it’s 1999

Skype backer takes on ETrade with free trades…

NOTE: we use the same trading platform end the same settlement and clearance house as Etrade Canada and as many other brokers plus the fact that our customers are insured to $25 million :) – more than competitors as a matter of fact. I love to see the impact – keeping in mind that we are doing this with prtty small funds.